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Quick and easy business name registration starting at $99 per year (incl. ASIC fees), in minutes.
While an average business name registration takes just 15 minutes, you can register your business name in as little as 2 minutes.
We are registered with ASIC's electronic lodgement system so your business name gets approved faster, with fewer errors or delays.
Registered ASIC Agent No. 53100
We use 256‑bit encrypted data transfer and secure handling processes to protect your information every step of the way.
Business Name issued Get your business name confirmation in your inbox instantly.
A business name lets you trade under a name other than your own - for example, “Sydney Coffee Co.” instead of “Ben Smith”.
It helps you build a professional brand, and appear legitimate to customers. Without a registered business name, you can only trade under your personal or company name.
Our pricing includes ASIC fees - there are no additional hidden costs.
$199 for 1 year, or $297 for 3 years (that’s only $99 per year). We handle the full registration, send you a confirmation email, Certificate of Registration and ASIC Key once approved.
You’ll receive a confirmation email straight away once your business name is registered. It can take up to 10 business days for your name to appear publicly on the ASIC website.
Yes - ASIC requires you to have an active ABN linked to the business name.
If you don’t have one yet, you can register your Sole Trader ABN first through our website (takes under 10 minutes) and get your business name registered at the same time.
You’ll receive a confirmation email straight away, followed by a Certificate of Registration and ASIC Key once your business name is active. This confirms your business name is officially registered and ready to use for invoicing, marketing, and more.
Yes - you’ll get renewal reminders before expiry. Choosing the 3-year option ($297) is more cost-effective and saves you from renewing each year.
Our system checks ASIC’s register instantly. If your name is unavailable, we’ll let you know so you can adjust or try another variation (e.g. add a location or descriptor).
An ABN identifies your business, while a business name is the name under which you trade.
If you want to operate under a name different from your own legal name, you must register a business name separately with ASIC.
No - it reserves the name for doing business, but it doesn’t give trademark rights.
If you want to protect your logo or brand name, you’ll need to register a trademark with IP Australia.
Yes. Your details are processed using secure 256-bit encryption and handled in line with ASIC and ATO standards.
